In 2023, we carried out a marketing campaign celebrating the ten-year anniversary of The Room series, aimed at boosting sales on the Nintendo Switch.
We had to get creative to pitch this – already extensively-covered – series to press and creators, especially while competing with Baldur’s Gate 3 and Starfield.
Our precision-oriented media campaign focused on two themes: the Switch, and the series’ discount period. This “sale” angle also allowed us to pitch successfully to a number of Top Tier press, including PCGamesN – stoking the Anniversary hype to a fever-pitch!
Alongside our organic and sponsored Influencer campaigns, we organised a bespoke Creator Box with an exclusive Lego set. The box cinched some additional and varied press content, and created a real “moment” for our hand-picked influencers and their communities.
We achieved:
- A 93% surge in Nintendo Switch sales
- An estimated press coverage audience of 15.9 million
- Over 400 streamers concurrently celebrating the anniversary on Twitch and YouTube
- 3 million users reached on TikTok, via a blend of organic and paid reach
- Digital ad impressions which reached over 12 million people
