About Us
Led by industry expert Korina Abbott, Neonhive doesn’t just market the UK games industry – we champion it, too.
Neonhive is a fully independent PR, community and marketing agency that strives for accessibility, diversity, and kindness in everything we do. That means we work exclusively with partners who reflect these core values.
As proud UK Interactive Entertainment (Ukie) members, we’re fully invested in supporting the growth of the UK games industry and beyond. Members of our team voluntarily give their time and expertise as mentors on industry mentoring schemes, plus we run our own internship programme.
If you think we’re a good match and reckon we could do great things together, get in touch! It doesn’t matter how big or small your ideas are – we love games, we love people, and we love a challenge… so what are you waiting for? Let’s talk: hello@neonhive.co.uk
Our Team
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Korina She/her
Founder Korina has been winning awards in the games industry for over a decade now and in 2019, she was listed as one of the most influential women in the UK games industry. Working with some of the world’s biggest publishers - including Bethesda, Ubisoft and Square Enix - she’s covered the whole marketing mix, but right now, her mission is to help devs minimise the stresses of launching a new game.
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Alex She/her
Seasoned community manager Alex brings over 10 years of experience. After absorbing all the elements of your game, our Queen of Content crafts memes, clips, images, gifs, and more to share across your socials. It doesn't stop there, though; Alex knows how important it is to keep you and your community informed, so expect routine reports and all the science-y bits you need to see exactly how your campaign is progressing.
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Jane She/her
Jane worked in media sales for too long - her words! - before stepping into games at EGX. As Neonhive's Chief Operations Officer, she's your first point of contact, matching your needs to our services and getting your project up and running seamlessly. In fact, Jane probably has her head in a spreadsheet or slide presentation somewhere right now - well, it's all part of her quest to ensure we keep improving!
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Matto He/they
Influencer Manager Matto has been gaming since Frankie insisted we "relax" and brings extensive experience in event management, along with his expertise in generating and analysing community interaction reports. That's not all, though. With expertise in content creation, they're a natural when it comes to interacting with your fans and followers on social media, and maintains communities in and outside of gaming.
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Rachel She/her
An award-winning journalist, Rach knows how to ensure your game stands out. With diverse media connections, she can secure meaningful coverage, create eye-catching press releases, and advise on key PR beats. Able to weave unique content for your game and with a gift for the gab, Rachel thrives on showcasing indie games to the world.
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Georgie She/they
Georgie lives, breathes, and talks about games more naturally than blinking – and her passion never stops growing. After managing social media accounts for fun, Georgie turned her love for connecting people with the right games into a career in 2022. Up to date on the latest rising influencers, they never stop looking for the right matches. If Georgie's not watching Twitch, she's probably asleep.
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David He/him
With a background in journalism, David knows a thing or two about how the press works. Previously writing for publishers like LADBible and Social Chain, he's ready to share his expertise with you. You'll catch David typing up press releases, pinpointing the best outlets to pitch your project to, or bopping along to The Sims 1 soundtrack (he really likes The Sims 1).
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Louisa She/her
TikTok extraordinaire Louisa has been vlogging and experimenting with the latest video trends since her teenage years. She is fully equipped with a strong content creation background in commercial video and television. From events for early creators to being recognised for her personal content, Louisa has the expertise to ensure you're keeping up-to-date with the constantly evolving world of TikTok.
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Charlotte She/her
Charlotte has 10+ years of games experience, from retail beginnings at Gamestation, up to working on one of the biggest IPs on the planet doing PR/Marketing at Dlala for Disney Illusion Island. She’s launched global events with EGX & PAX, and worked with indies at Curve, as well as with GI.biz and MCV/Develop on the B2B media side. At Neonhive she’ll ensure your marketing campaigns stay on track no matter what!
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Gloria She/her
Award-winning content creator Gloria has worked in the social media field since the start of YouTube many years ago. She’s covered topics from body confidence to comedy, appeared in her own sketches on late night TV, and fostered a loyal Twitch community. Now she oversees our company channels whilst applying her skills to help our clients' communities grow, through her passion and enthusiasm for their games.
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Apollo They/them
The extremely organised Apollo is here to make sure you have a smooth Neonhive experience. They bring a whole bundle of administrative experience from working at the University of Exeter. Apollo helps keeps our team at top condition with their love of streamlining processes and being an Excel deity. They find joy in double checking we're doing great work for you, thoroughly and quickly.
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Sarah Mann She/her
With 15+ years of marketing experience, Sarah has navigated through global brands and startups, crafting campaigns for Nintendo and pioneering music projects with Levi's. She developed innovative strategies for Gousto and led guerrilla tactics for Feeld. At Neonhive, Sarah combines her marketing prowess with a deep passion for gaming. She's committed to elevating games, tackling any challenge to make a lasting impact in the gaming industry.
Our Services
Launching on PC? Console? VR? We do it all. With extensive firsthand experience launching all kinds of campaigns – big and small, AAA and indie – there isn’t much we haven’t seen or done before.
That said, just like every game is different, so are our campaigns. We plug in with your team and thoroughly learn your game to ensure we create an impactful campaign that’s tailored just for you.
For details on publishing, please check out our dedicated website.
Kind Words
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Korina … effortlessly understands my needs and has helped me connect some of the dots that have had a real, positive impact on my progress with Playne.
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Hard-working, knowledgeable and a pleasure to work with, we would highly recommend them to any indie needing expert marketing services.
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Working with Korina and the rest of Neonhive has always been fantastic. They are experts in their field and are always a good source of video game tips if you don’t know what to play next.
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Neonhive gave us an incredibly insightful review … steering us towards topics and situations that we hadn't even considered. By the end of it, we had a clear idea of just what we needed to do to get noticed.
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Korina's advice was invaluable in maximising the potential of our Steam catalogue. Each piece of guidance came with experience and analysis, for both deep-dives and ad hoc discussions ... Brilliant consultancy!
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From announcement, through event participation, Early Access launch, and beyond, they provided clear direction and advice on best practices ... Plus the TikTok videos were amazing!
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Whenever anyone says "I know how to make a game, but I have no idea how to market it..." I always say - look at Neonhive ... Korina and her team are down to earth, honest and know their stuff. You're not left confused, you're always given practical advice and guidance on how to maximise the reach of your game.