Hello, we’re Neonhive.

A boutique PR & Marketing agency who specialise in videogames.

From PlayStation to PC, Xbox to Switch, we love games as much as you. So there’s no better team to help make yours a success.

We’ll plug in with your developers, learn your title top to bottom, and create a campaign that shows the world just what makes it great.

What we do

Need marketing? We’ll get you seen.

From shaping the strategy to rolling out the ads, we’ll make sure you grab the right people in the right places. It’s not one size fits all. Your marketing campaign will be as unique as your title.

Need branding? We’ll give you an identity.

Knowing how bestsellers look and sound, we learn exactly what makes your audience tick – bringing it all together to create compelling visuals and messaging that fit your game to a tee.

Need PR? We’ll get you talked about.

Reaching the heart of the gaming community is the crux of a successful launch. Thanks to our portfolio of industry influencers and PR contacts, we’ll get you plugged by those who matter most.

Kind Words

  • Working with Neon Hive allowed us to expand our marketing abilities very effectively, giving us concentrated expertise alongside strong specialist knowledge. They integrated into our work style easily and made a big difference to our campaigns. Lizzie Wilding, VP of Publishing at Dovetail Games
  • For the release of Alba: a Wildlife Adventure on PC and Apple Arcade we gave Neonhive a loose brief of what we wanted to achieve on social media. Neonhive took that brief and created a strategy and a tone of voice that fit the game perfectly. They joined our in-company slack and were able to come up with new ideas based on our internal conversations. In addition, Korina has often gone above and beyond and suggested different ways to improve other areas of our launch like our steam page.

    On a personal note, working with Korina and the rest of Neonhive has always been fantastic. They are experts in their field and are always a good source of video game tips if you don’t know what to play next.
    Oscar Guardiola Serra, Marketing Lead at ustwo games
  • Korina's wisdom and insight has helped me immensely to navigate the indie game space. She effortlessly understands my needs and has helped me connect some of the dots that have had a real, positive impact on my progress with Playne. Krish Shrikumar, Creator of PLAYNE: The Meditation Game
  • Neonhive was able to provide us with a full marketing service that was tailored to our budget from discovery, planning and launch; taking all the worries out of marketing for us. As well as execute our digital marketing campaign, they were able to advise on the best launch window, plan communications and even coordinate trailer work which gave us the impact needed on launch.

    Hard-working, knowledgeable and a pleasure to work with, we would highly recommend them to any indie needing expert marketing services.
    Adam Dart, Founder & Director, Junkfish Pte Ltd
  • We got in touch with Neonhive to discuss all aspects of how gamers and publishers see our little studio, Thunkd, and the games that we make. PR is an important element of a game or a studio's success, but we lacked the experience or the resources to try and figure it out by ourselves, and if we're being honest, we'd rather spend our time making games.

    Neonhive gave us an incredibly insightful review; answering all our questions, sharing knowledge, performing a 'healthcheck' on our existing efforts, and most importantly, steering us towards topics and situations that we hadn't even considered. By the end of it, we had a clear idea of just what we needed to do to get noticed.
    Andrew Crawshaw, Creative Director at Thunkd Games

Our team

  • Korina Abbott

    Founder Korina has been working and winning awards in the games industry for over a decade. With some of the world’s biggest publishers under her belt – including Bethesda, Ubisoft and Square Enix – she’s covered the whole marketing mix, from community and PR to media and brand management. Her mission is to match-make developers and publishers with new players, removing the stress from launching a game.

    In 2019 Korina was included in Gameindustry.biz' list of the 100 most influential women in the UK games industry.

  • Geo Morgan

    From multi-million selling indie gems to box releases, George has had a hand in over 30 product releases from Curve Digital, Sold Out and Sega. Following trends, understanding markets, handling strategic marketing or just having a chat and a coffee, there's no better hands for your title to be in.

  • Matt Clements

    With a background in managing indie studios and publishers exhibiting at EGX and MCM Comic Con, Matt has experience handling communication effectively and in a diligent nature. With contacts across the industry, your title will be put in front of all the right people.

  • Alex Fanny Davis

    Alex has done more posts than you’ve had hot dinners, with over 10 years experience managing social media accounts, organising events and wrangling communities. She’s produced panels for the cycling industry, video game burlesque shows and gaming themed ted talk evenings. Hear her options as co-host of the Wheel Suckers Podcast with Jenni G; a women’s focussed bicycling pod showcasing the unheard voices in cycling. Catch her moonlighting as a zoom game show host for Steamed Egg or streaming unusual indie games while listening to chiptune and eating eggs live on twitch.

  • Jane Johnston

    Jane worked up within print and outdoor media sales, before moving into games as Senior Account Manager for EGX and MCM Comic Con. Since then, she has taken a further step towards world domination as our Head of Client Experience. She will ensure you have the best possible time working with Neonhive, from the first point of contact through to our team being up and running on your project.

  • Rachel Macpherson

    With a background in digital journalism, Rachel has a strong experience of working in the media world. She is a strong media and communication professional, whether it is specializing in digital content, press releases, copywriting, a good pun or catching the eye of the press. Rachel is also an award-winning writer and sharp editor with a gift for the gab, and has worked with some of the country’s top publications including STV, The Scottish Sun and News UK.

  • Meriam Touati

    Meriam joined the indie game scene whilst studying for her degree in Advertising at the University of East London. She worked on a variety of games as a marketer and artist, supporting their launches with creative, bespoke marketing and communication plans. During her time at University, Meriam took part in a communication internship which saw her promote recycling programmes to students and staff across the three campuses. Meriam is also a skilled digital artist and you can see her wonderful work on her Twitter.