Community Management for Alba: a Wildlife Adventure
Name Alba: a Wildlife Adventure
Developer Ustwo
Publisher PID Publishing

UsTwo tasked us to run Community Management on its Twitter and Instagram accounts for Alba: A Wildlife Adventure. We built a dedicated, warm, and family-friendly community.

Using concept art to design memes, videos, and behind-the-scenes content, we engaged a passionate community ahead of release and continued to support fans by providing unique assets that they could customise and ensured our video content highlighted the game’s wholesome features, such as bird watching, exploration, and learning to care for – and protect – animals.

These “feel good vibes” were further bolstered when we partnered with Ecologi, through which we planted one million trees – one for every copy of the game sold.

Protect what you love; nature, family and friends. How we built a wholesome, family-focused bird-watching community for Alba: a Wildlife Adventure using "chickens".