PR, Influencer, Community and Marketing Consultation
Name Gang Beasts
Developer Boneloaf
Publisher Boneloaf

We’ve worked a lot with the wonderful Boneloaf over the years. For Gang Beasts’ Nintendo Switch launch, the team asked that we manage their full PR campaign alongside Marketing Consultation, Community Management, and Influencer Outreach.

Boneloaf are always such fun to work with. With such a long history of having one of the most popular physics based fighters, we had the opportunity to try lots of different ideas, both community and PR driven.

Once we’d reviewed the game on other formats and assessed the current climate, we whipped up a bespoke marketing strategy and devised a plan to get a number of influencers to “battle” each other on Twitch.

After this hugely successful campaign, we secured positive reviews from the likes of Nintendo Life and Nintenderos, after which Boneloaf asked us to stay on and help out when they released a new Stage. For that, we produced and managed a range of new assets, including new trailers and GIF creation.