Strategic Marketing Campaign for Mechanic Miner's Early Access Launch
Name Mechanic Miner
Developer Hello John
Publisher Hello John

Leading the strategic marketing planning for Mechanic Miner’s early access Steam launch, we rolled out a full campaign that included PR/Influencer outreach. After crafting and testing the marketing messaging to ensure the title was positioned in exactly the right place, we conducted extensive influencer outreach and managed the launch PR outreach. Mechanic Miner secured Let’s Plays from the likes of Wanderbots, Drae and Gaming FTL!

Working with Specialgun Productions, we scripted and edited the early access launch trailer – it attracted over 200,000 views ahead of the early access launch – securing news coverage at Kotaku, IGN, 4Players and DualShockers, and also found time to assist Hello John with its funding applications.